Project Overview

Eventbrite helps millions of people find events, purchase tickets, and manage their bookings.
However, from a user’s perspective, the experience can feel visually cluttered, inconsistently structured, and difficult to scan — especially when browsing multiple events or reviewing ticket details after purchase.

This redesign focuses on improving information clarity, visual hierarchy, and content organization, with the goal of helping users make quicker decisions and feel more confident throughout their journey.
This case demonstrates how subtle, systematic refinements in hierarchy and structure can meaningfully improve the user experience — without altering the core product.

Problem Framing

Through reviewing Eventbrite’s live interface and comparing it against contemporary UX patterns, several usability challenges emerged:

Event cards feel dense and visually unbalanced, making it hard to quickly identify the most relevant details (price, date, location, availability).
Information hierarchy is inconsistent, causing users to spend more time interpreting each event card.
Post-purchase ticket interface lacks clear structuring, making it difficult to retrieve essential information at a glance.
Overall scanning efficiency is low, especially for users browsing multiple events.

While the platform functions well, users may experience cognitive overload during discovery and ticket management.

Goals of the Redesign

The objective was not to reinvent Eventbrite, but to refine clarity and usability:

Clarify critical event details through improved typographic hierarchy and grouping.
Enhance scanning efficiency so users can compare events more naturally.
Create a cleaner visual layout by reducing clutter and aligning patterns across cards.
Improve ticket clarity after purchase to support real-life use (quick viewing, sharing, or planning).

Design Approach

A. Event Card Redesign

The redesign focuses on presenting information in a more structured, predictable way:

Grouped metadata (date → location → category) into a consistent order
Emphasized the event title and key callouts
Introduced spacing and alignment rules to reduce visual fatigue
Balanced the use of images so content feels clean rather than crowded
Highlighted essential actions or statuses (e.g., “Free”, “Selling Fast”) without overwhelming users

Result:
A card that feels simpler, more modern, and significantly easier to compare when scanning through a list.

B. Post-Purchase Ticket Improvements

Although the checkout flow was not redesigned in this case study, the ticket display was refined to better support real-world usage:

Consolidated essential information (event title, date, venue, ticket type)
Strengthened key visual elements so users can quickly retrieve details when needed
Improved readability and spacing to reduce cognitive effort
Added structure that supports both digital and physical use cases (e.g., at venue entry)

Result:
A more intuitive ticket layout that prioritizes clarity and aids user confidence after purchase.

Outcomes of the Redesign

Based on established UX heuristics and best practices:

Faster scanning of event lists due to predictable hierarchy
Reduced decision fatigue, especially when comparing similar events
More confident post-purchase interactions, improving user satisfaction
Clearer alignment with modern UI standards, supporting Eventbrite’s brand and accessibility

While quantitative data isn’t available for this study, the redesign is grounded in measurable improvements:
reduced cognitive load, clarified hierarchy, and improved information retrieval.

What’s Next

If expanded into a full product case, next steps could include:

A. Smart Filtering & Budget Awareness

Introduce a budget-based filter or personalized recommendations based on user price history or event categories.

B. Checkout Flow

A separate case could explore opportunities in:

reducing unnecessary steps
improving clarity during ticket selection
aligning expectations on fees and seating