MINGZHEN LI
Petsvet is a digital platform designed to help pet owners access medical guidance more efficiently through online consultations and educational resources. From a product perspective, this project focuses on reducing friction in pet healthcare access, balancing user trust with medical responsibility, and designing a scalable experience that saves time and cost for both pet owners and service providers.
All in Blossom is an online flower ordering platform built around personalization and recurring delivery needs. The product design emphasizes simplifying customization, streamlining the ordering flow, and enabling users to easily create meaningful arrangements while supporting professional florists behind the scenes. This project explores how product structure and user flow can support both emotional decision-making and operational efficiency.
Eventbrite is an event discovery and ticketing platform that connects users with local experiences. From a product thinking perspective, this case focuses on how information architecture, search, and recommendation logic shape user engagement, while balancing the needs of attendees, organizers, and platform scalability.
